The Future of Business Software (It’s Closer than You Think)


Imagine this scenario:

The year is 2015, and John is starting his first day at ACME Inc. After filling out some paperwork (because there’s still paperwork in the future), John is given three critical things to start his job as a marketing analyst: 1) A network ID and login; 2) Communication ID and login (Outlook and Instant Message); and 3) a TrackVia ID and login to access all the company’s internal and business applications. With these simple three things, John is able to do his job.

Now this scenario may seem pretty simple and straight forward, but compare it to what happens today in the real world across tens of millions of workers. A new employee starts, receives a network ID, Outlook ID, and unique IDs to log-in to the HR system, the Sales tracking system (CRM), the Marketing management system, the document management system, the Travel department system, the ERP system, the inventory system, and the other dozen or so  business systems in place.

While many organizations overcome the obvious ID madness with single-sign-on (SSO) technology, the fact is that the employee still needs to learn how to use each of these unique, disconnected solutions and systems.

In our future scenario above, the simple idea is that companies can use TrackVia as their primary and sole business application platform and online database. From it, they can build, replicate or replace common department applications for sales, marketing, customer service, product management, HR, finance and more. Additionally, users can create their own custom applications to track and manage projects versus using Excel or Access, or requesting a “custom” system from IT. They simply build it themselves in minutes and start using it.

Beyond the cost-saving benefits of buying one platform versus 50 disparate solutions – which are significant mind you – there are two main benefits. First, users only have to learn one system. If they know how to navigate the CRM system on TrackVia, they’ll know how to navigate the Travel Expense application or Marketing project management application in TrackVia. Second, because all the applications are built on one platform, integrating systems and data is easy. So for example, linking front-end sales data with back-end support data is easy. Want to see which of your new customers generate the most support tickets, no problem.

This may all sound too good to be true. But there are literally dozens of TrackVia customers doing it today. Most come to TrackVia looking to build a highly specialized application. But then a light bulb goes off in their head, “I wonder if I can’t just build my own custom CRM solution using TrackVia.” Soon, they have 5, 6 and in some cases dozens of business applications built atop TrackVia.

The future is closer than you think.



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