Why It’s Cool to be a Gartner Cool Vendor


In 2011, Gartner named TrackVia a “Cool Vendor” in Platform as a Service. It’s an achievement that we like to tout, but unless you work in IT or  for a large technology company, the significance of this achievement may not be super obvious. That’s why I was excited to read a new report from Gartner, which provided some compelling statistical facts and reasons about why people should pay attention to its list of Cool Vendors. Some of the reasons include:

1. Staying Power: 97 percent of the 1,400 companies named to Gartner’s Cool Vendor list are still in operation today, either independently or as part of a company that acquired them.

2. Filter the Hype: With so much marketing hype around technology, it’s often difficult to pick the winning technologies. Gartner’s purview helps them identify the technologies and trends that will stick around and grow.

3. Competitive Advantage: Gartner suggests using the list to identify and pick new or emerging technologies that have the potential of delivering significant competitive advantage.

Although I find it a little funny, Gartner points out that the Cool Vendors list can also help “larger, not-so-cool” technology vendors identify companies to partner or do business with.

For latest Gartner accolades click here.