In today’s world, it’s rare to find a person who doesn’t use a smartphone, tablet or another mobile device of some sort. Brands and service providers vary, but almost everyone today carries a mobile device.
Use of mobile devices rises
A report by Google found that smartphone usage rose 44 percent during the first three months of last year. Smartphone users are relying more on their devices, with 66 percent of people accessing the Internet daily from a cell phone. Since smartphones have become so integral, businesses that have a mobile strategy benefit from constant connectivity with their customers.
According to CNET, there are 2.1 billion Internet users in the world today, which accounts for 30 percent of the world’s population. With mobility, people can now access the Internet wherever they are, and employees can work remotely wherever there is Internet access.
The Google report noted that 80 percent of people don’t leave home without their smartphone. When looking up information on a local business, 94 percent use their smartphone and 90 percent of those people follow it up by contacting the business or making a purchase. People who used their smartphone to make a purchase made up 35 percent or people surveyed.
Seventy percent of people have bring-your-own-device (BYOD) policies at their office, said VentureBeat. Workers are increasingly using smartphones, tablets and laptops to conduct their business. With so many employees working outside of the office, mobile virtualization has become a legitimate and necessary option.
A study by Gartner found that 33 percent of office software will be cloud based by 2017. There’s approximately 50 million cloud-based enterprise systems currently. Employees are more frequently conducting work in the cloud, using mobile business applications to create spreadsheets, presentations and documents. Gartner expects cloud computing-based office systems to steadily grow through 2015 and increase speed as service is moved into the cloud and as the average number of devices employees use increases.