Cloud technology allows emerging markets to be competitive


There are a lot of lessons businesses can learn by looking at cloud deployments in other organizations, whether they are successes or failures. According to InfoWorld blogger David Linthicum, U.S. businesses could also benefit from looking at cloud initiatives in developing countries. What may be surprising is that the forces driving those burgeoning cloud markets are similar to those in economic powerhouses.

Just as smaller businesses in the United States have adopted online database software to compete with the technology resources of large enterprises, third-world nations have turned to the cloud for more robust infrastructure and software that would otherwise be too expensive. According to Linthicum, this has enabled these nations to enter into the global market and may even create advantages that are not readily available to larger companies. Because the technology markets are new in these areas, the businesses working within them have the opportunity to build a “cloud culture from the ground up.” Linthicum predicted this will translate to less resistance to the technology, making note of the security, privacy and loss of control concerns that keep mission-critical assets out of the cloud in many organizations.

“It’s good to hear news like this,” Linthicum wrote. “We often get caught up in the hype of new technology without regard to its real-world benefits, such as its use in areas facing tougher challenges toward becoming economically viable. We should learn these lessons here in the States.”

The potential benefits of moving to the cloud are clear for most decision makers, and this has moved the discussion from whether the cloud provides any value to whether it provides enough to overcome the risks. According to Midsize Insider writer Shawn Drew, it is important for IT managers to carefully investigate cloud providers and create a comprehensive plan before the deployment phase.


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