Cloud computing rapidly expanding for international businesses


Indian telecommunications giant Bharti Airtel recently teamed up with Microsoft on a deal that will make cloud computing accessible to the country’s small and medium-sized businesses.

The agreement between the companies may, however, just be the tip of iceberg. According to The Hindu Business Line, India’s total cloud computing revenue is predicted to exceed $4.5 billion by 2015 – up from the country’s current mark of approximately $400 million.

But Bharti Airtel’s – and India’s – rise in cloud computing usage marks just one example of its increased presence internationally.

American companies providing cloud services, many of which offer a variety of online database applications, are being contracted across several continents – from Europe, to Asia, even to several African countries.

According to a New York Times blog, Cheki, a used-car company whose website receives over 1 billion page views per month, functions primarily by using these services. Its audience, meanwhile, consists mainly of natives of Kenya and Nigeria. In addition, Nigeria’s largest jobs website, Jobberman, also uses such a service.

“This is an opportunity for [small and medium businesses] because there is a chance to look at different services from what they are going to do,” Bhaskar Pramanik, chairman of Microsoft India, told The Hindu Business Line. “It will be an overall profitability for all.”


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