Cloud Computing Helping Mobile Market Flourish

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The mobile enterprise management (MEM) market, which includes both device and application management software, could hit close to $2 billion by 2016, according to a recent report by the International Data Corporation (IDC). The study found that the market produced more than $444 million in revenue in 2011, and it’s expected to achieve a compound annual growth rate of 31.8 percent from 2012 to 2016.

“Consumerization has brought new challenges to the enterprise in terms of how they must think about managing and securing devices and the sensitive corporate information on those devices,” said Stacy Crook, an analyst at IDC. “The mobile enterprise management software market represents a category of mobility offerings that address the requirements of enterprises – that need solutions for both corporate- and employee-owned mobile devices – and users.”

Increased mobile solutions are just one example of how employees are taking advantage of personal devices for work. A separate report by CSC found that nearly 90 percent of respondents felt bring your own device practices led to higher employee satisfaction. The survey polled 300-plus IT directors around the world at both public and private firms.

According to the study, 45 percent of respondents felt their personal devices had software that was better equipped to meet business needs. Meanwhile, a third of IT directors cited greater accessibility as the No. 1 reason for moving their online databases to the cloud.