The Power of Going Viral

viral_software

Maybe this is old news, but it was new to me and I thought it was interesting. iStockphoto.com sent me an email, inviting me to join their referral program (see link below). In short, they provide me with a custom link that I can paste virtually anywhere (like here in this blog), and anytime someone signs up using this link, I get a $20 credit. Pretty sweet, huh?

The reason I’m boring you with this is because I find the whole “viral” marketing thing endlessly fascinating. In fact, it’s one of the big reasons I joined TrackVia. Of all the products I’ve seen and used, TrackVia is one of those unique products that’s extremely viral in nature. Many of our customers start by building a single application, let’s say for their operations department. They start inviting others within the company to view or contribute to their TrackVia application. Soon the mental lightbulbs start flashing with others, realizing they too could use an easy to use database solution to track their own work or data or projects, be it in sales or procurement, product management or public relations. Pretty soon, several people – or groups – within an organization are using TrackVia. Some of our largest customers have dozens of TrackVia applications working within their organizations with thousand of employee users. I think that’s pretty cool. Before you know it, the IT departments at these organizations catch wind of TrackVia, check it out, and endorse it as the company’s do-it-yourself platform for building department applications.

As we look to the future, trying to figure out ways to make sharing TrackVia even easier (and fun too) is really the wholly grail in my mind. Because once you’ve seen TrackVia; once you’ve used it, there’s simply no going back to the old way of doing things.

Anyone have good ideas about making TrackVia more viral? Would you “refer” a customer to TrackVia?