Your online CRM database is one of your most important assets. Potential clients, current clients and past clients are the target of all your marketing efforts. Getting together a comprehensive online CRM database takes time, dedication and resources. But, if you use a little savvy, a little moxie and a pinch of ingenuity, you can add contacts to your online CRM database for free. Let’s show you how!
Quality content can really grow your online CRM database
There is simply no substitute for quality content. If you produce great content, your online CRM database will grow itself as your subscribers continue to opt in and share your content with their friends and family.
When you create quality content, it does take time and resources, but you establish yourself as a leader in the industry and as an expert in your field. When your content is shared, new readers are getting a referral from a trusted friend or family, so your company automatically gets the best marketing cache in the business. So remember, while quality content takes time, effort and resources to produce; you will be saving time and money on expanding your online CRM database.
Make an offer we can’t refuse
Offering something in exchange for email addresses and other information is a great way to grow your online CRM database for free. You can host a webinar that shows your clients how to do something or shares tips and tricks they would find useful. Create an e-book or a white paper that your potential clients can use as a resource. To access the webinar, e-books or white papers, ask your potential clients for an email address and watch your online CRM database grow!
You can also make valuable offers in the form of discounts, coupons and special offers in exchange for email addresses. This is a great way to introduce your company to potential clients, create a good impression and add to your online CRM database.
Running contests is a great way to grow your online CRM database and is a great way to market your business. When potential clients enter the contest, they need to provide an email address and other information which you can automatically add to your online CRM database. This is also a great way to get user-generated content and it’s a great way to get your content shared across a number of different platforms.
Add sharing and subscribe buttons to EVERYTHING
The best way to get occasional visitors or readers to join your online CRM database is to make it super easy for them to do so. Add a ‘subscribe’ button to all of your correspondence, to every page on your website and to every item of marketing material you produce.
Adding social platform sharing buttons (like buttons for Facebook, Twitter, etc.) will make it easier for your existing audience to share your content with their friends and family members across a number of different platforms.
Comment box subscriptions
Allowing comments on your website or blog will give you the opportunity to interact with your audience, answer questions and create more of a buzz. When readers want to post a comment on your site, they need to fill in their email addresses. You can automate this process so that those email addresses go directly to your online CRM database.
Check out process
You can also add information to your online CRM database through your checkout process. Again, this can be automated so that when a client checks out, their email address and other personal details are automatically uploaded to your online CRM database.
The key to the most effective information gathering to grow your online CRM database lies in automation. If you can automate the process of entering an email address, you will spend no time or money on getting more subscribers to your online CRM database. Running contests, special offers and producing quality content should be a marketing strategy you pursue regularly. Your online CRM database needs to continue to grow if you want your business (and sales) to grow too.
Each state and province has their own rules regarding subscriptions and spam which usually include allowing subscribers to opt out of your marketing endeavors easily and quickly whenever they want to. Ensure that your marketing efforts and subscription policies match the laws of the area you live in.